“Credit unions provide financial products and services required by 99 percent of businesses,” explains Bonnie Trappe, chief financial officer for Excel Federal Credit Union. “Hopefully, when a business shops for a financial institution they will include their local credit union as a potential partner.”
Select credit unions in Gwinnett, like Excel Federal, have been providing business services and commercial mortgage loans for years. Many others are now expanding into this arena. Consistently higher business account volumes are due in part to credit unions that stepped in the vacuum when banks reduced their lending practices several years ago, a trend that is expected to continue.
Excel Federal manages the Credit Union Business Services (CUBS) organization that enables member credit unions to pool resources, make commercial lending more efficient and reach more business owners needing a loan or to open an account. Gwinnett CUBS owner organizations are Excel Federal, Georgia United, Gwinnett Federal, Associated, Georgia’s Own, GEMC and MembersFirst.
“A credit union provides value and flexibility,” adds Jason Halperin, chief marketing officer for Georgia United Credit Union. “Sit with your branch manager, explain your needs and if those financial products are not yet part of their business services package, your input may help define what they put in place.”
Trappe says the majority of Excel Federal’s business loan accounts are from companies new to credit unions, looking for alternatives to traditional banks. However, more than 50 percent of the business deposit accounts are from personal account members. Halperin reports that its current business accounts are with individuals who were already on board at Georgia United with their personal finances.
Reliability is the key attribute that both Trappe and Halperin state as the motivating factor for an increased presence of credit unions in the business community, primarily because of consistent quality, personalization of services and flexible fee structures.
Read more Money Matters from local financial experts:
Financial and Tax Planning Tips
Trends in Business Banking
How to Choose an Accounting Firm
Continue reading →